If you’ve ever struggled to put into words what makes your work special, you’re not alone. As photographers, we’re visual storytellers but when it comes to marketing, we often fall back on generic phrases: “I capture authentic moments” or “I tell love stories.” While those words might feel true, they rarely help you stand out. Why? Because you're telling, not showing.
“Show, don’t tell” is a golden rule in storytelling. Instead of stating the obvious, you reveal the story through details, actions, and emotion. In photography, this means letting your images speak for themselves — showing connection, mood, energy, and feeling through visual cues, not just written ones.

The Kefi Club (TKC) holds great importance to me, from the starts of its creation, to this point now. I remember after years and years of mentoring and education through Hannah B Photography UK, I wanted something more defined, a space where people could join together to learn and feel good about what they were creating. I had seen the word, ‘Kefi’ while doom scrolling Pinterest (niche self destruction, right?) and it nestled into my brain with a cosy blanket and a hot chocolate and decided to stay put. I obsessed over the word, writing it on the shower door in the spray of water, trying to come up for a way to use it in my business. Here’s how.

Struggling to find your photography style? You're not alone. Whether you're just starting out or feeling creatively stuck, this guide breaks down three practical steps to help you develop a photography style that feels authentic and consistent. Learn how to experiment, gather inspiration, and recognise the patterns in your own work, all in a way that supports your growth as a photographer and creative business owner.

Struggling to keep up with blogging for your photography business? In this post, I’ll show you how I batch created 30 blog posts in one hour without using AI. If you're a photographer or creative looking to improve your SEO, grow your online presence, and repurpose your Instagram content with intention, this guide is for you.

Keeping on top of creativity and your business during the summer holidays seems impossible, so here’s a few ways to incorporate it into the holidays instead of trying to work around it.
Discover simple ways to keep learning, stay creative, and prep for success, plus, £300 off enrolment is now open for The Outpost Course, starting this October. Perfect for photographers juggling kids, life, and big business dreams.

I disappeared from social media for two years. This is what it meant for my photography business:

I want to preface this blog by saying there were a number of reasons why I left social media for over 24 months, not all of which I will delve into here because, why? your. whole. life. does. not. need. to. be. on. the. internet.
I will, however, talk about ones that are relevant and will benefit you, dearest reader. This blog will go into the reasons (you might have some of these, too) , the impact and the outcome of not using social media.

At seven years old, I solved the Great Apple Conundrum of 2000 with two boxes, a plan, and a whole lot of determination. That same energy still shows up in my work today — helping photographers and small businesses untangle the mess, find direction, and build something that truly fits. This is a little story about apples, problem-solving, and how we can work together to get things moving.

You’re likely here because you want to know the answer to that title. Whether you're just picking up your camera or already a few steps into your photography journey, these are the four things I wish someone had told me when I started. From choosing the right gear to protecting your creativity and learning when to say no; this is the honest advice that’ll save you time, energy, and burnout.